Check out our latest Catalogue: 2023 SUMMER LOOKBOOK

May 4, 2021

By Jennifer Carmichael

4 minutes read



The pandemic drastically disrupted retail trends in 2020, accelerating growth for some categories while slowing down others. As more people spent time at home, outdoors with nature, and focused on personal protective equipment, retailers had to quickly pivot based on these trends and improve their digital infrastructure for a seamless customer experience. Retailers have remained resilient and determined, and we’re excited to see how they adapt to some of 2021’s biggest retail trends.

2021 Retail Trends

Dressing for Success

Unsurprisingly, apparel sales were down in 2020 as more people stayed at home. Clothing sales fell by 25% in the UK, while the US saw many retailers such as Neiman Marcus, J.C. Penney, and J. Crew filing for bankruptcy.

However, as populations become vaccinated, we will likely see a gradual shift of workers going back to the office and rising clothing sales.

Hybrid Work Attire

Transitioning back to the office doesn’t have to mean sacrificing comfort! Super soft and wrinkle-resistant, these shirts from Untuckit combine professional wear with casual comfort.

Untuckit's men button up shirt Untuckit women's button up

Pictured: Untuckit women’s shirt | Untuckit men’s shirt

Revival of Heritage Brands

Moving away from fast fashion to focus on well-made pieces, fashion heritage brands such as Carhartt, Converse, and New Balance have seen a resurgence in interest from various market segments. Celebrities such as Rihanna and Kaia Gerber have been spotted wearing these brands, boosting the “cool” factor for these tried-and-true companies.

Carhartt vest Carhartt Lightweight Twill Shirt Champion cotton shirt in black

Pictured: Carhartt Duck Insulated Vest | Carhartt Lightweight Twill Shirt | Champion Ringspun Cotton T-Shirt

Cultivating a Cozy Home

Sales for at-home lifestyle products, home furniture, and decor significantly increased in 2020 as people prioritized making their homes more comfortable during the pandemic. We’ve rounded up some of the trends to watch for this season.

Scents for Every Mood

Can’t make it to the beach this year? Get a feel for the tropics with Yankee Candle’s customer-favourite scents such as Coconut Beach and Pink Sands. Other summer scents to create a cozy, welcoming home include Lilac Blooms and Midsummers Night. Yankee Candle uses premium-grade paraffin wax and has a long burn time, making them one of the best candles of 2021.

Yankee Candle Coconut beach candle Yankee Candle Pink Sands candle

Pictured: Yankee Candle Coconut Beach | Pink Sands

Bringing Greenery In

Gardening has been popular in the past few years, but being at home during the pandemic has fueled the interest for greenery indoors. Modern Sprout has made it easier than ever to experiment with hydroponics or terracotta pots to grow your perfect plant.

terracotta plant pots rosemary growing in a mason jar hydroponically

Pictured: Modern Sprout Tiny Terracotta Grow Kit | Modern Sprout Indoor Herb Garden Kit

Retro Design meets Modern Technology

Nostalgic for designs of the past? Retro design meets modern technology with Crosley’s and Marshall’s turntables and speakers, adding a retro touch to your home. Many of Marshall’s speakers also come with Bluetooth connectivity, making it easy to wirelessly connect to devices.

Crosley teal turntable Marshall bluetooth speakers

Pictured: Crosley Cruiser Deluxe | Acton BT II – Bluetooth Speaker

Exploring the Outdoors

Outdoor activities such as walking, running and hiking saw increases in 2020, and this trend shows no sign of slowing down in 2021. As people headed outdoors during lockdown, sales for apparel such as hiking boots, new bikes, and camping gear skyrocketed. Make the most of the outdoors this year with some of our brands below.

Active Apparel

An active lifestyle needs activewear that moves with you. Layer light jackets and vests to keep warm, wherever your adventure takes you.

Champion black zip jacket Colombia black fleece women's sweater Spyder black puffer vest

Pictured: Champion 1/4 Zip Jacket | Columbia Full-Zip Fleece | Spyder Puffer Vest

Backpacks for Every Adventure

Whether for work, school, or outdoor adventures, a good backpack will comfortably support you anywhere and carry all the things you need. Herschel is perfect for the everyday, whereas Gregory’s packs are built for high-intensity activities such as biking and skiing.

Herschel Computer Backpack in black

Pictured: Herschel Computer Backpack | Gregory Nano 14 Backpack

On the Go Hydration

Whether you’re running, hiking, or biking, remember to stay hydrated! Whether you’d like a bottle that is more covert or bold, we have numerous options made with different materials to suit your style.

Camelbak grey plastic reusable water bottle Asobu water bottle in pastel orange, blue, and teal Miir stainless steel water bottle in black

Pictured: CamelBak Eddy | ASOBU Orb | Miir Bottle

Regardless of what 2021 brings, Boss Promotions is here to support you on your next promotional item branding project!

Looking for more inspiration? We’ve rounded up all the noteworthy retail brands available to have branded with your logo in our Retail Brands Catalogue.

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