Having promotional merchandise for employees and clients is great for brand exposure and developing lasting relationships with clients, but behind the scenes it can be a handful to manage. Wasting time on order fulfillment, dealing with a lack of organization, poor quality control and uncertain inventory are all problems that arise when trying to manage the distribution of branded merchandise.
The solution to these issues? An online company store. Creating an online company store for either internal and (or) external users allows you to reap the benefits from branded merchandise while eliminating the problems that come with managing it. Boss Promotions currently manages 12 E-stores for a variety of clientele including the auto industry, technology and mining companies and a large law office. Our E-stores range from retail facing, to short term pop-up shops, to employee stores with individual budgets. Each store is custom built with our client’s branding and product is chosen based on their brands “personality”.
Let’s take a look at some of the benefits from using an online company store to manage your branded merch:
1. Efficient and centralized distribution system
By using an online company store you can remove all the headaches that come from not having up-to-date essential information. Having everything managed and organized by one party under one roof allows for more control, better costs, accurate reporting and improved inventory management. The online company store can track all the essential information for you, saving you time and energy.
2. Increased employee efficiency
What better way to improve employee efficiency than by eliminating tedious tasks that don’t match up with their skill set. Counting inventory, packing and shipping out orders are all time-consuming tasks. With an online company store you’ll be saving your employees time and effort so they can focus more on what important to them.
3. Consistent branding
When it comes to marketing and branding every organization has different guidelines about what is and is not allowed. An online company store creates a centralized location for all company branded products which ensures that brand specifications and guidelines are met every time.
4. Control spending
Once a budget is set in place it is important to follow it as closely as possible. With online company stores you can set pre approved budget for company merchandise to make sure you aren’t over spending. You have greater control over your finances and only spend on an as need basis. In addition, an online company store provides a wide range of payment options making it easier for both employees and clients purchase your products.
5. No need to hold physical inventory
With an online company store you are no longer responsible for finding space to store all your merchandise. Not only will you be saving space, you’ll be saving time and money that goes into monitoring your physical inventory. By using an online company store, your merchandise is stored for you with real time inventory and is delivered on a demand basis.
6. Improved employee morale
Showing employees your appreciation leads to employees who are more motivated and productive. An online company store makes it easy to organize branded merch for your employees no matter the occasion. For instance, an incentive program for employees with branded merchandise will help your employees feel valued and appreciated, or branded swag at company wide events. Not only would this reflect well on your organization it also leads to free promo which goes a long way.
7. Consistent quality
A centralized system allows for a monitored and organized system to ensure consistent quality control. Finding a distributor that you trust to deliver on high quality items will guarantee customer and organization wide satisfaction. Using an online company portal for your brand allows you get all your designs and specification done in one place, thus making it consistent across all of your products. Studies have shown that having consistent quality and branding across all platforms leads to increased revenues and a stronger brand identity.
8. Eliminate stress and free up time
By using an online company store, you are letting experts take care of it for you. This way you do not need to stress about making sure all your products are available, in stock and on shipping on time. The essential and up-to-date information in combination with the knowledge of those who are running your store makes selling branded merchandise a seamless project.
At Boss Promotions we offer all of our E-stores in both English and French and have offices in both Orlando and Toronto to fulfill orders with the same products on both sides of the border.
Why wouldn’t you want to save your time and money with an online company store? Learn more about E-commerce solutions here!
Take a look at our demo store to see what’s possible: