There are many benefits to choosing retail brands in your promotional merchandise plans, including a higher perceived customer value, name recognition, better product quality, and a product that will actually be used by the consumer. Retail names like Nike, Apple, and Yeti hold a certain power over the consumer with their promise of quality and status.
Now more than ever, retail brands are joining the promotional product industry because they realize that other brands want to partner and elevate themselves with this perceived value. Let’s review some of the newest brands entering the promo world in 2022.
It’s no secret that consumers look for logos when shopping for apparel. Many consumers are loyal to a particular brand like Nike, Adidas, Under Armour or Champion and will purchase solely to display that loyalty. The newest brands to the promo industry promise quality, and on-trend fashion.
Cups, mugs and wine glasses are objects consumers use in their day-to-day activities. As an added bonus, brands like Miir, Corkcicle, Welly and Klean Kanteen all donate a portion of their sales to water-related charities so you can feel good about your purchase.
Useful – check. Great branding area – check. Wanting high quality – check. Retail bags are having an influx into our market, with some even offering custom possibilities.
High quality tech items are making their way into our industry as well! Speakers, earbuds and phone chargers are available to print your brand and gift your employees or clients as an amazingly useful gift.
Lifestyle retail brands are also coming in fast to our industry. More than ever before there are more popular retail options for notebooks, food storage, blankets and even plants.
If you’re looking to purchase elevate promotional merchandise that will be used and appreciated, look no farther than retail brands. The movement of spending marketing budgets on less product with higher quality is a move best for the planet too – limiting the amount of waste that is brought on by lower quality merch that is not kept by the receiver.
For a longer list of retail brands we have available, check out our 2022 Retail Brands Lookbook.